Tuesday, May 28, 2013

20 Killer Catalog Design for Inspiration

There must be a reason for every element - text, graphic image, and layout of your catalog design. The special thing about creating a catalog or brochure is that it focuses greatly on a particular meaning or message. Sometimes, not even the audience (or the artist) knows the meaning behind why they create their art. Inspiration, drive and the "artist's high" - that state of mind where thoughts nor time exist, only automatic creation and concentrated action. All artist's know this feeling and it is perhaps this feeling that drives artists to continue creating art. But, within this almost hallucinogenic experience of developing art, "meaning" no longer becomes a motive - not really. The meaning behind some art lies in the subconscious of an artist and even the viewer. It is this deciphering of the meaning of a piece of art that makes viewing art so fun. 

However, when it comes to catalog prints, meaning is very important. If the catalogs, in some sense, psychologically confuses the viewer and/or doesn't make sense, the message of the catalog could be undecipherable, ignored or worse, thrown away. And so, catalog design artists are one of the very best artists around (in my opinion). It is because not only are they artists with vision, but they have a very specific goal and that is to inform the audience of a very specific message while "entertaining "that audience enough to solidify a place in their audience's memory. It's the psychology of marketing at it's best.

So, here are a few of the best catalog designs that I believe do a great job leaving a lasting impression on the public. Enjoy!


It might be a little pricey to order custom cut catalogs, but is it worth it? From working with a printing company and in the field of marketing for the past 4 years, I have noticed that brilliantly designed powerfully impactful, gorgeously artistic catalog printing designs and even business cards do make an impact. Does this impact convert to sales? Well, sometimes they do.

 Businesses spend a lot of time and money branding their name and image. This way, they will be remembered. That's all you really want - your company name to flash in the minds of your potential customers as soon as they think about your product or service. Of course, return customers rest on your sole ability to service your customers well. But, to get them through the door I notice it's discounts, Groupon.com, SEO, and great business cards, flyers and catalogs. Trust me, old school paper advertisement still works.











Make a great first impression and you increase your chances of earning a potential customer. Strange catalog creations such as these make an impression. People will remember your company after fiddling around with a catalog or flyer that physically and mentally engages them.












The layout of your catalog is also very important. Graphic artists have a keen eye when it comes to balancing visual elements such as texts, graphics as well as color coordination. 








Playful is also good. But, obviously, it depends on your product or service. Try different variations of catalog printing designs to attract different demographics.















Document design including catalog, flyer and brochure designs are an art form all its own. Some of the concepts of Document design are:

  • Repetition of particular graphical elements or text
  • Balance of graphical elements or text
  • Symmetry of graphical elements or text
  • Color Coordination





Well, I hope you enjoyed my collection of the most awesome catalog designs I have found on the internet. If you have some art work you want to share or show off, please share links to your work in the comment box.

Tuesday, April 30, 2013

30 Promo Awesome Flyer Designs for Inspiration

I love flyers, posters, catalogs even business cards that artists put thought and time into. But, the creative art that goes into print paper advertisement goes unnoticed. With this blog, I want to horde and gather all the amazing works of modern art in order to create a gallery of inspiration for upcoming and original gangster artists in the world today. So, I hope you enjoy my selection of the flyest promo flyer designs this side of the web.



Your classic nightclub party/event flyer - Hot girl attention grabber + DJs. Personally, I think the images of the DJs kind of detract from the sex appeal of the flyer. Here's an idea, turn the images of the DJ's into cartoon images. Just an idea.



Lately, there's been a lot of art work in this style - Cubicism - characters and lettering.



Another club promo flyer. I like the various dimensions of this flyer. Almost overwhelming, but not quite. Many different textures colors, objects: girls, football players, bottles of alcohol, etc. 



This flyer uses a very common full color spectrum to grab attention. I still like it. Hip.





This is just a Flyer Template, but hey, it's nice :) I especially love the position of the orange gradient.




If you saw this flyer, it would grab your attention. But, why? I always wonder why something grabs my attention while other things do not. With this, it has to be the lettering. Perhaps, the shiny star effects on the edges of the lettering. Also, the cursive style of the lettering captures me as well. I expect to see something attractive, feminine, maybe a beautiful woman, when I see lettering like this. And, so I am attracted. The flyer has done it's job.




Great cocktail glass image. Definitely captures the essence of the "Digital Cocktail Hour" (whatever the "Digital Cocktail Hour" means :)) 






Here is another example of the use of cubism in today's more modern advertisement flyers. The contrasting colors that shape the different parts and shading of the face and text are wonderfully attractive and visually balanced.





Shes flexible. Our 80's rebirth generation represented on a flyer.





A very simple party/club flyer. It works to grab my attention and inform me quickly. 



IS that Natalie Portman? Ahhh.. I love Natalie Portman. The simple fact that I think it's Natalie Portman grabs my attention. Hey, sex sells. Utilize it.





Another Template, but love the design. Nice bright and shiny effects and fabulous border graphic that looks like curtains you would find in the Castle of Camelot.




Why do I like this flyer? Simplicity. Yea, the text needs more POW! The image of whoever she is is kind of fuzzy (but it does have it's charm). Let's face it, there are nicer flyers I could've found. But, look how simple it is. Look! :) You want simplicity. You want your audience to know what the heck is going on. Who, What, Where, When, How and maybe even a Why. This flyer says all of that in less than three seconds. That's pretty cool.





Now this is attention grabbing. Maybe because it uses my favorite colors. But, It's definitely visually appealing and not over done. Flyers advertising today's Hip Hop anything can usually turn me off. I grew up on Hip Hop listening to everyone you can imagine: Nas to Visionairies, Mr. Dibbs to Del the Funky Homosapien. I know my Hip Hop. But, unfortunately (and at the same time, good riddance), Hip Hop is on it's last straw - or so I believe. Maybe Hip Hop is just played out to me, personally. However, this is the first Hip Hop oriented flyer that actually drew me in and I can only say that it is because of it's graphic design, colors, positioning of visual elements and balance. It just looks dope. 

OK, enough talking, enjoy my quick collection of flyer designs for inspiration!



















































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